While billions of ecommerce sales are being generated around the world, it is giving a strong push for retailers and startups to sell their stuff online with an impressive storefront. However, developing your store with any platform is the biggest mistake you can make. There are many platforms like WooCommerce, Shopify, Magento or BigCommerce. So if you are one of them and want to start your online business by putting all your money, first decide on the platform very carefully.

Magento is currently the most promising platform for startups and there are several reasons behind that. Not only is it affordable and easy to use, it is also enriched with many powerful features that can help your business maximize sales in every way. Read on to learn how Magento can boost your startup business with great opportunities.

Open source and flexible

Available in two versions, namely Magento Community and Magento Enterprise, the platform is completely free for you. Depending on your business requirements, you can choose either version and then rely on Magento developers. You need a team of expert developers who can adapt the platform and adapt the code to build your store the way you want.

Profitable development process

Without big expense in purchasing licenses, you can easily have an easy-to-use Magento store at the most reasonable price. You only have to pay the development of the store and its integration with other technologies to the team of experts.

Makes Online Presence Powerful

Creating an online store will be meaningless if it is not sufficiently visible in the search results. Your store will have more reach in the market when it is optimized for search engines and has a higher ranking. Magento also takes care of the SEO aspect. It has an advanced toolset and extensions for SEO that help make the store’s URL, content, title, descriptions, meta tags, and everything else search engine friendly.

Easy integration with third parties

Third-party integration has never been easier than with the Magento platform. From integrating the store with Google Analytics to analyze website traffic to payment gateways like PayPal, Amazon Pay or Google Pay, developers can do everything with Magento.

More advanced security

Any website created with Magento is perhaps the most secure. It releases security patches from time to time that improve the level of protection for e-commerce solutions. Apart from that, Magento provides users with the best authorization practices such as CAPTCHA-equipped logins, MYSQL injection prevention, encrypted connections, use of SFTP (Secure File Transfer Protocol), etc. In short, Magento will make your site fully PCI compliant, ensuring your customer data is stored securely.

Large library of resources

Magento has an extensive library of extensions that helps developers to customize the store by adding various functionalities to the store. It is the best advantage you can get from using Magento as you can improve your store in the future by integrating features like social login, cart recovery email, coupon and slider, banner slider and many more.

These reasons explain why your eCommerce startup can achieve great results with Magento. In addition to making your ecommerce store diverse, secure, and user-friendly, it also boosts site SEO. Being a startup, your website will get the proper visibility in the search engine before you start doing any marketing efforts. And most of all, Magento is cost effective and therefore also suitable for your pocket.

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