For the last decade, both small and large companies have depended on the Internet for advertising and marketing, and obviously Google is in the lead. So when Google announces its new products and introduces new brands for its advertising products, we are all ears.
Google Ads, Google Marketing Platform and Google Ad Manager are the new Google brands that incorporate some pillars for the benefit of millions of advertisers.
From the beginning of June to July, Google will introduce brands and easier solutions for advertisers. So if you plan to advertise on Google, read this article first and get your bearings on the changes that are happening in Google’s advertising products.
It is now Google Ads
Google AdWords debuted in 2000 and served as a platform to run text ads on the Google search engine. Eighteen years later, AdWords evolved from a text platform to a platform that can support different ad formats such as videos, apps, purchases, and more.
Now its evolution has reached the point of renaming Google AdWords to Google Ads in order to simplify its complex product line.
With Google Ads, marketers can buy ads on all Google properties as well as partner websites. So if you are a marketer, now you can easily reach people who find answers on search engines, YouTube, Google Maps, among others.
There is hardly a difference between Google AdWords and Google Ads, but the good news is that the platform is more streamlined and becoming an automated interface.
But that is not all.
Google has announced the launch of its new advertising product created exclusively for small businesses.
The smart campaign is a new type of campaign in Google Ads that brings a machine learning technology (which is AI itself) that creates ads. This allows advertisers to identify the actions that they are prioritizing, for example, phone calls, visits to stores or purchases. This will help small businesses focus first on bringing their business to stability without wasting too much effort on online advertising campaigns.
Google Marketing Platform
The following products may not be familiar to small businesses, but if you are an advertiser for large international companies, then look here.
With the explosion of channels, data, and formats, consumers are now highly focused on how they are advertised or identified as a target market.
Remember the privacy scandal that happened a few months ago? That’s how it is. People are now aware that some of their private data is used for advertising purposes.
That is why Google created another tool that puts privacy as the top priority.
They introduced the Google Marketing Platform, a collaboration of the DoubleClick advertiser products and the Google Analytics 360 Suite.
Marketers can do all their tasks in one place. Now they can evaluate their customers ‘experience, measure their optimized digital campaigns and other tasks in one place without compromising their customers’ private data.
On Google Marketing Platform, Google also introduces new products called Display and Video 360. These products combine the functions of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. This means that all departments can now collaborate in real time and run ad campaigns in one place.
Google Ads Manager
Automation continues to move towards ad management on Google. Google Ad Manager is a comprehensive advertising platform that will help you maximize your earnings on booking, private markets, and open auction.
Google Ad Manager also offers a single platform to deliver, measure, and optimize ads, regardless of where your audience is interacting. This includes TV, mobile apps, and other platforms like YouTube or Google Maps.
Ad Manager also helps you select who can access your inventory and other programmatic demands.
Technology is changing and sometimes it’s too fast and we need to take a step back, look at the big picture, and start creating a way to simplify everything. Google is doing a great job on this.
Advertising on Google is so much easier now, and the fact that they are focusing more on the well-being and privacy of consumers is a huge plus.