Marketing is a form of communication between a company and potential customers for the presentation and promotion of the values ​​of a certain product or service. The main objective of marketing is to sell. Social media marketing is about taking advantage of the benefits of the social network to achieve some of the marketing goals, such as promoting and establishing a relationship with customers, etc.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social networks refer to different websites that allow interaction between users and the exchange of information through a variety of channels. The content can come in the form of blog articles, presentations, videos, e-books, etc.

Below are some of the most important websites.

  • Facebook: It is considered the most popular social network and also a network with the most potential customers. Facebook pages are for celebrities, companies and institutions. A page can have multiple administrators / managers. Facebook groups are for users who share the same interests. It is also for college students, etc. it can be closed / open or secret.

  • LinkedIn: LinkedIn is considered the largest business professional network. Allows you to share posts and profiles.

  • Twitter: differs by its microblogging from sending short messages called tweets. Use hashtags.

  • YouTube, Vimeo – These websites host video files. Videos can be promotional, instructional, or you can start a video blog. You can promote a video by sharing the link on other social channels.

  • Google+: Use Google+ profiles for individuals, Google+ pages are for companies and institutions. Google stopped having Google+

  • Pinterest, Instagram, Flickr – These 3 websites are a platform for sharing visual content. It allows images and short videos for online stores, decorators, clothing manufacturers, etc.

  • Foursquare, Yelp: most of the time, tourists use these social networks to get reviews about the places visited.

Blogs are a form of social marketing that uses blogs to create and publish content while building a relationship with readers. Blogs are an interactive way of posting content on the web. The law dates back to the 1990s to around the 2000s. It comes from the word “weblog” and publishes useful, practical, and engaging content.

WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable layout, be consistent, engage with readers, and analyze your performance.

Tips on using social media for marketing include

  • Personalization: You need a profile picture, company description, cover image, company URL, and lastly your company location.

  • Social Media Optimization – This means that if a visitor enters your business name into a search engine, it should be easy to find in seconds.

  • Follow the social media guidelines: the guidelines about the text and URL in the cover photo, the conditions when organizing the online process, and the limitations must be strictly adhered to to avoid a ban.

  • Evaluation: It requires monitoring and analysis to evaluate its performance and determine if the results are satisfactory. If the results are not satisfactory, the approach and methods must be changed.

When you intend to use social media for promotion, there are 2 main promotion divisions for social media. These are paid and free ads.

Paid ads allow direct promotion with paid ads. You can also track the conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account.

Tools for the management of Social Media.

  • Planning tools include the Google Calendar and Post Planner.

  • To manage your social channel: Hootsuite, Tweetdeck

  • For monitoring: Google alerts, Google Analytics and Social Insights.

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