You might think that SEO techniques involve some kind of deception, or maybe some top-secret steps that only search engine optimization professionals know about. In fact, search engine optimization is not extremely difficult, it just involves following a few simple rules. There are some very simple steps that even a novice webmaster can take to optimize their website’s search engines.
I’m not saying SEO techniques are so easy that even a caveman can do it (yes, I know, it’s a bad joke). Because although the rules are basic, following them requires some knowledge and technical skills. But anyone with basic web programming skills can certainly do their own elementary search engine optimization.
If you’re ready to go, you can optimize your first web page in less than an hour. Because the first steps in any SEO project start with page factors. Unlike off-page SEO, on-page SEO is easy for a novice webmaster because it only involves changing or updating elements that are actually on the web page, elements that are under his control. Let’s take a look at the most common SEO techniques on the page.
** Create keyword-rich title tags.
I should point out that web page title tags and headlines, header tags, and file names are not the same. The title tag is the phrase that appears in the upper left corner of your web browser. Your title tag is only visible in your page code. You can view your page’s code by hovering over your web page, right-clicking, and then selecting “view page source code.” Somewhere towards the top of the code, you should see a Meta title tag.
Getting displayed in the browser window is one thing, but the real reason your title tag is so important is because it shows up on search engine results pages. When a netizen enters their search term into Google and Google gives them a list of web pages to visit, the blue underlined text in that list is taken from the title tags of the web pages. Because this is the first information that web search engines will see about your web page, you need a title tag that will attract your potential customers to click on your website.
Additionally, your title tag tells search engine bots what the content on your web page is about. So you want your title to contain your keywords to give Google an idea of what your web page should rank for. And you want to use a unique title tag for each of your web pages.
** Create attractive meta descriptions.
Now that your website titles have been updated, let’s take a look at your Meta description tag. You won’t be able to find your description tag in the browser window anywhere. Or anywhere on your website. The only way to see its description is to view its source code, just as we did to see its title tag. Once you are in the source code of your web page, search for “meta description” to see the content of your description tag.
Even if your description is nowhere to be seen on your web page or in the browser window, and even if it is not technically taken into account in your search engine ranking, optimizing it is still one of the most important SEO techniques. Your description appears on search engine results pages below your title tag. Without a compelling page description, you won’t get many clicks to your website.
Writing high-quality title tags and meta descriptions is a definite art form. It is actually similar to writing classified ads. You need to hit a big hit in a small space. Your title tag must be no more than 60 characters and your description must be no more than 160 characters. When creating your titles and descriptions, place your keyword phrases as close to the beginning as possible. When your listing appears on search engine results pages, your search terms will be displayed in bold.
** Create headlines that are headlines.
Now we want to take a look at your title tags. It sounds silly, but title tags can be tricky. You may think it’s a headline when you look at it, but Google may not agree. Your text may be bold and it may be large, but if it’s not contained within a title tag, it doesn’t count as a title as far as the search engines go.
If you are not sure of your title, you can check it again in the source code of your web page. Take a look at what your headline says; you might even want to highlight it with your mouse and copy it. Just like you did to see your titles and meta descriptions, you simply need to hover your mouse somewhere on your web page, right-click, and then click “view page source code” on the menu. emergent.
Once you have the source code for the web page open, click Edit, then Search in the menu bar, and enter your title text. When you find your title in the source code, you’ll want to look at the beginning. The initial tag should say H1. You may see a “p” tag instead of an “h1?” Tag, indicating that your text is a paragraph and not a title. For maximum search engine optimization, you want your titles to be included in title tags and not paragraph tags.
Replace the “p” tags with the “h1?” It is the first SEO step you will take with your website titles; Next, you’ll want to see the actual title content within each of your titles. Using “Welcome to My Website” as your home page title is pretty weak when it comes to search engine optimization.
** Always use ALT tags for images.
And the last SEO factor on the page that you should pay attention to is the image ALT tags. The ALT tag is the text that is displayed when a browser has image display turned off. Basically your ALT text describes in words what the image is about.
ALT text is not specifically for SEO, it is for usability. However, it can also support your search engine optimization efforts. You never want to put keywords in your ALT text if the keywords don’t actually describe the graphics, or the usability of your website will suffer.
Even though these on-page SEO techniques are easy to overlook, they will have a definite impact on search engine rankings. However, if your website doesn’t include unique keyword-based content, all the on-page SEO tweaks in the world won’t help your SERP rank. In addition to addressing these factors on the page, the most crucial technical SEO is publishing content based on keywords that your target market will find useful.