Progressive Insurance Company is in the news. Why? Just because of their Progressive insurance commercial that has this great looking brunette playing Flo, the store cashier.
Without Flo, or Stephanie Courtney, would people outside of the US, and even in the US, start reading more about Progressive Insurance Company?
It is an absolute brilliance on the part of Progressive to highlight the girl. People from all over the world are now familiar with this company on the other side of the world. If the intention of Progressive Insurance Company is to go global, they are definitely doing their marketing in the most innovative and subtle way.
So for the benefit of all those unfamiliar with the company, but tremendously in love with Flo, here’s a little bit of history … about the Progressive Car Company.
Progressive Insurance Company is an auto insurance company that compares other providers’ auto insurance to your own. They provide a comparative analysis for motorcycle, RV, truck, auto insurance, and just about anything else you can get insurance on.
Started in 1937, the number one auto insurance website today was created by Joseph Lewis and Jack Green. His dream was to be able to provide affordable security and insurance to car owners. They were the first to offer installment payment plans to their clients. This was an innovative way to protect vehicle owners in an inexpensive and affordable way.
After nearly 15 years, they were so successful that they were able to update their offices and move to downtown Cleveland. Progressive’s growth has been steady and amazing. Stable because they were able to withstand any outside threat in the industry, and amazing because they just kept improving their system, never once stopping in their dream of being Americans’ most trusted insurance company.
Today, Progressive Insurance Company continues to be a driving force in the auto insurance business. His motto is to offer customers the products and services they want, when they want it.