Online marketing is also known as internet marketing, web marketing, and electronic marketing. Refers to many tactics used to promote products or services online. This is a very broad area that continues to grow as new communication channels open online. For example, no one had heard of Facebook marketing a few years ago, and today it is the talk of the town; YouTube has started incorporating advertiser links in user-posted videos; This is also a new marketing tactic. There are many different facets of online marketing, and these are:
Online marketing tactics
Pay per click advertising: The sponsored links you see on search engine results pages are PPC ads. Advertisers sign up for search engine advertising channels, pay a small deposit, and then bid on search terms (keywords) that are relevant to their business. Their ad appears when the keyword is searched and they have to pay a predetermined charge each time their ad is clicked.
SEO (search engine marketing): The goal of SEO is to make a website highly visible to search engines and thus increase traffic. SEO can be done on the site by including HTML tags and titles, and including relevant keywords in the content. External SEO helps generate backlinks by providing useful or entertaining information in the form of blog posts, articles, white papers, videos, press releases, and more. Content marketing, which includes article marketing, is part of external SEO.
Social Media Marketing: This refers to creating attractive pages and creating custom applications to be published on prominent social media channels such as Facebook, Twitter, LinkedIn, and Google+. The content can also be published on relevant and specialized social channels. The objective of social networks is to publicize the brand, listen to customers and generate a database of prospects. Businesses can also advertise (PPC) on these channels.
Affiliate marketing: Merchants can designate resellers (affiliates) by registering with affiliate networks such as CJ.com and LonkShare.com. The affiliate applies to become an affiliate, and if approved by the merchant, the affiliate begins marketing the merchant’s products on their site. If you sell a product, the merchant has to pay you a commission. The affiliate network takes a deposit from the merchant and makes sure the commissions are paid. Merchants and publishers must work with online software provided by the network.
Opt-in marketing: This type of online marketing involves collecting the contact details of prospects with the idea of converting them into customers. White papers, reports, newsletters, etc., are given away free of charge as long as the customer signs up to receive them. The company then uses this data for future marketing.
Online marketing continues to evolve and new applications are discovered every day. Today, listing a business on Google Places, which is part of Google Maps, is all the rage because the physical addresses of advertisers can be easily found online. Online marketing targeting mobile users is catching up in a big way too. If you own a website and don’t market it online, you will lose out because getting more traffic and posting quality content are the keys to online success.