Brochure marketing can be a very powerful way to attract new clients to your nail technician business. However, the wrong flyer can only deliver a fraction of the new business it should get. If you want to duplicate the response you get from your flyer marketing, you should steer clear of the traditional advertising flyer.
The traditional advertising brochure is simply a brochure with the name of your salon, phone number, its prices, and a list of its services. You may have a line that says “Call me today for an appointment.” Traditional advertising does not serve to send you the kind of response you expect from your marketing efforts.
Whenever you deliver a brochure or send a brochure, you want them to act as a salesperson for you, delivering a message to your potential customer that you are the best at what you do. You should also give them a compelling reason to come see you.
For flyer marketing to be effective, you need to focus on:
1. Catchy headlines – You want your flyer to arrive and capture the attention of your target audience. Using your business name is not an effective title and you should avoid using it as such. A headline like “How to get healthy, stronger and longer nails in 7 days” is a catchy headline that will make someone want to know more.
2. Show before and after photos of your work – Giving a visual test shows how good your work is and helps potential clients visualize how they would look using your service. Here’s how to dig into their emotions and make them think about coming to see you.
3. Give testimonials – People like to hear what others think of you and how satisfied they were. So give people what they want and give testimonials.
Four. Give a guarantee– Support your work. Make your services risk-free by giving guarantee. People also like to know that they won’t lose their hard-earned money if they aren’t satisfied, which makes their service even more attractive.
5. Give a call to action – Tell your readers what you want them to do. If you want them to visit your website, invite them to do so by offering them a gift. If you want them to come see it, invite them to come and receive a gift. Show urgency by indicating that your books are filling up fast. Their call to action keeps them moving fast.
Take the time to create brochures that grab people’s attention and get them to act. Sometimes it will be necessary to test several different brochures to see which one appeals to the most customers. Testing is part of marketing and should never be overlooked. You can never know which title or gift offer works best to attract customers unless you take a test drive.
Flyer marketing can get you more customers, but you need to know how to do it right to get the best results. It can be a powerful way to make your prospects see that you are the best at what you do and understand why they should come to see you. An effective flyer will do this for you. It will separate you from the other nail technicians and make you stand out. Use these tips to help you get more clients for your nail technician business.