Google updates its algorithms quite frequently. In fact, if we visit Google’s algorithm update history, it is easy to notice that they implement new updates several times a month and several times a year. Some updates include simple changes to the aesthetics of the search results page, while others include the introduction of new ranking factors.
We all know that SEO on a website is a continuous job, a routine. Actions taken today will only be reflected in your traffic on the road, and it takes patience and perseverance to keep going.
Things outside of our control can happen and ruin all the methodical and daily work we’ve done for our website SEO – the drastic changes to Google’s algorithm!
Does that mean that I should change my SEO strategy every time Google releases a new algorithm update?
While these updates are good to pay attention to, you don’t need to worry about having to change all of your SEO. Bell.
Google algorithm updates represent new ranking opportunities and criteria that SEOs must meet, so SEO is an ongoing strategy.
So why does Google update its algorithms so often?
Google constantly publishes algorithm updates to maintain its excellent online search and advertising services. Several things can go wrong when running an online business, causing it to close its doors unexpectedly.
When this happens to a physical store, it is easy to see that they have officially closed; However, how can you tell if an online business is still running or not?
That’s where the “Bots” come in!
Google has “crawling robots” that discover and inspect websites 24 hours a day, 7 days a week. If Googlebots cannot access your website, it will never be indexed. This means that if Google can’t see the content on your website, it won’t rank it either.
You can avoid all this stress by performing technical SEO strategies to ensure that your website is visible to crawling bots, loads at high speed, and represents a true representation of your brand image.
Once your website is discoverable, the bots will analyze the design and structure of your business, indicating how Google should evaluate and rank your website. Clues like breadcrumbs, structured markup, and sitemap can help guide bots through your content, pointing to the most important pages and blocking the ones that Google shouldn’t consider.
Why are Google algorithm updates Necessary?
What makes Google better than Bing, among other search engines, is the speed, accuracy, and quality of the content it provides on its search results page.
Think about it:
If your search results page shows links to websites that have little to do with what you actually searched for, or if it takes too long to show results, wouldn’t you try a different service?
We would do it!
That said, Google is looking for the best content available online, so it’s safe to say “content is king.” Quality content should be useful, informative, readable and digestible, not just spontaneous.
The general rule here is:
“The better the content, the better the chances that it will be placed on the first page of search engine results.”
Choose quality over quantity, always!
Since its inception, Google has been fighting fraudulent range manipulation practices. This includes link schemes, link spam, hidden keywords, and keyword stuffing. These practices are known as “Black hat SEO” and are used to improve the ranking of websites.
Most people would like to know how long it takes for a website to rank in Google, but the truth is that there are no predetermined deadlines for search engines; trying to circumvent the process will only work against you.
“More content” does not necessarily mean “better content”,
which is why Google rewards websites that offer value to their users, punishing and removing schemers from search engine results pages.
What should I do when Google releases algorithm updates?
Ultimately, Google relies on a vast network of trust indicators that help determine the most trustworthy and trustworthy sources available online.
In addition to quality content, another main trust indicator is the quantity and quality of the links that point to your website, known as backlinks.
The same rule mentioned above applies here: choose quality over quantity! You can always find people offering hundreds and thousands of “quality” backlinks to your website for very little investment, but if some of them are “spam” and untrustworthy, Google will flag your website as untrustworthy and remove it from your search. engine results page.
Once Google has established your website as spam, it will take double, triple, or quadruple the effort to help you recover.
Quality backlinks are directly associated with Domain Authority (DA), a metric calculated by evaluating linking root domains, total links, and more that helps predict how a website will rank in search engines. search, like Google.
Therefore, for an effective SEO strategy, creating and managing a website’s link profile is crucial to improve the authority of your domain.
While rankings will fluctuate constantly, your position on search engine results pages shouldn’t change dramatically if you follow these principles.
Whatever you do, DO NOT panic: poorly constructed ideas and actions will negatively affect your SEO strategy; If you are applying white hat SEO strategies, be patient.