Facebook Ads are inexpensive, effective, and something any small business owner should consider getting involved in. The reason you should be running Facebook ads, whether they are sponsored posts or other types of ads, is that they work. This is why.

People use Facebook all day

People use Facebook on PC and on their mobile devices, and they carry it with them all day. They take Facebook with them to dinner and some people never turn it off. This is a real opportunity to connect with your audience that you cannot pass up.

They are relevant due to extreme targeting

Facebook allows you to target your individual audience based on their interests and gender, and you can even provide email addresses for the exact people you want to target.

Easy to include a call to action (CTA)

The tools Facebook offers people who want to run ads help create compelling CTAs that your audience is likely to respond to, whether it’s as easy as liking your page or downloading your app.

It’s easy to create professional-looking ads

The tools that Facebook offers allow you to create professional Facebook ads without having the ability to make ads. They walk you through it with their system to keep it simple, so you are more likely to repeat the process.

Easy to include great value

You can easily include enough information in each ad to show the value of your offer. In just a few clicks, you will have an amazing ad that your audience can see the value in.

They offer significant disruption

In many cases, people are blind to the ads, but on Facebook the disruption is noticeable and your audience will want to see it. This is due to the ability to target ads so closely to your target audience.

They are simple to create

Ads are easy to create and it’s just getting easier. As Facebook makes ads work better for business owners and easier to do with a click of a button, they become more relevant, more valuable, and more useful to you as a business owner.

Easy to run A / B tests

Due to the ability to duplicate an ad and then easily edit it to change a part of the ad, such as the title or image, you can run ads simultaneously. You can even target different audiences to find out which one works best.

Facebook ads work for a variety of reasons. However, they will only work if you plan them and take the time to make sure you serve relevant ads. They should be of value to your audience, grab the viewer’s attention, and include a compelling call to action.

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