In 2005, hotels in the United States generated $ 100 billion in profits, primarily from the food service sector. Luxury hotels also did good business, and smaller hotels also generated additional revenue through value-added services. Since the hospitality industry is booming, it is a good time for providers to capitalize on this boom and promote themselves to industry representatives.

Hotel planners:

If you plan to show your products and services to the hotel industry, you should approach hotel planners. There are more than 70,000 hotel planners in the US, and their ideas and initiatives have generated $ 44 billion in revenue for the hospitality industry. To market your services in the hotel industry, you need to know hotel planners and executives.

How to market in the hotel industry:

To sell your services to the hotel industry, you need to contact hotel planners and managers. However, it is not easy to reach them, as they value your time very much and probably dozens of providers have reached out before you.

1) Identify the industry sectors where your products will be most useful. If planners find your products useful, they will definitely want to know more.

2) Plan your marketing strategy before reaching out to people in the hospitality business.

3) The Internet, emails, direct mail, print media are all good means of getting your message across to people in the hospitality business.

4) Become a member of any supplier association or related sector in the hotel industry. This will lead to more exposure of your services to people in the hotel industry.

5) Provide hotel planners with information about your products and reduce the sales talk. Planners are hard-pressed for time; And they won’t be very happy if they take the time to listen to you, only to find that you don’t have much to tell them.

6) Use innovative marketing strategies to get the attention of planners. Schedule calendars, calculators, graphing software, etc. They are always in demand within the hospitality industry, so you can demonstrate the use of these innovative tools to hotel executives and planners.

Hotel industry: growth sectors.

High-growth areas of the hospitality industry include food and beverage, and full-service hotels. More autonomy has been given to the food and beverage departments of major hotels, so you can approach the department manager directly for marketing purposes. Vendors and vendors of food, beverages, kitchenware, silverware, linens, and furniture can benefit greatly from this.

With so many opportunities that providers can take advantage of, it’s no wonder they want to cater to the hospitality industry. With proper planning and the right marketing strategies, you should be able to get ahead of your competitors and land lucrative deals on hotels.

By admin

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