Autocar is clearly the established world leader when it comes to automotive media. With a history of more than 100 years, it easily carries the legacy of the oldest automobile magazine in the world. Autocar was first introduced in 1895, as a weekly British automotive magazine published by Haymarket Motoring Publications Ltd. Today, alongside the UK, there are other editions including India, China and South Africa.
Launched in September 1999, Autocar India is the country’s leading authority for motorcycle and car owners; always looking to be a forerunner. The magazine is known for pioneering road testing in India, and is the last word on new cars and motorcycles due to its authentic road testing verdicts. It was also the first magazine to explore the Tata Nano and show its interiors. Other magazines envy its reputation for exemplary editorial content as well as high production standards, and the magazine receives praise from both the industry and consumers.
Autocar India’s editorial team is among the most experienced editorial teams in India, producing daily news and reviews on the latest cars and motorcycles. Hormazd Sorabjee is the editor, with over 25 years of experience writing about automobiles; From a 65-ton battle tank to a Formula 1 car, he has driven it all. Shapur Kotwal is deputy editor and part of each of the magazine’s extensive road test activities. He also oversees test instrumentation, data acquisition and has gained the most experience as a road evaluator in India. Akbar Merchant leads staff writers, covering the latest news, releases, developments and breaking news from the Indian auto industry.
Autocar India’s monthly content includes exclusive auto news, articles and stories. The magazine was the first to pioneer the concept of infomercials in India. By the way, it contains the largest and liveliest classified services section among any other monthly auto magazine.
Autocar India promises: “To get you the perfect heady car solution and deliver comprehensive reviews of the latest cars and bikes on the streets of India.” The world of automobiles is exciting for many of us and Autocar brings its interesting stories and interesting features to life; making it the must-read magazine for anyone interested in automobiles.
Autocar India has always remained true to its heritage with its extensive and authoritative road tests. The best in the business, they have gone from being just a car magazine to becoming experts on any car brand. The magazine boasts of having a readership of more than twice the readers available to the nearest rival, making it by far the best-selling automobile magazine in India. But more than the numbers, it is the content that makes it the best automotive magazine in India.
Autocar is known for being the only magazine that offers content for major newspapers such as The Telegraph, The Hindu, The Hindustan Times, and more. Editor Hormazd Sorabjee also hosts the popular UTVi show on cars and bikes.
According to a report, India’s vehicle industry has increased its growth by 13% for 10 years and manufacturing contributes 6% to India’s GDP. Autocar India had joined Bloomberg TV to present the awards praising the role of the auto industry in increasing the growth rate of the Indian economy. Awards include: Renault Duster as “Car of the Year (Jury’s Choice)”, “Spectator Chosen Car of the Year” and “SUV of the Year”. Mahindra and Mahindra won the ‘Manufacturer of the Year’ award. “Bajaj KTM 200 Duke” won the “Bike of the Year (Jury’s Choice)” and “Spectator’s Choice Bike of the Year” awards.
Given that India is the third largest internet user in the world, there is little doubt that at least a quarter of them will be hooked on digital reading, giving them access to a Autocar India digital subscription. Judging by the population of the world and the number of Internet users, there is no doubt that digital magazines are the future. Also with access to mobiles and tablets that can be used as readers, the development of applications for publishing and reading has taken the market by storm; to announce that the future is here! The publishers who have made the change have already realized the benefits and gains.
Autocar, which is the oldest automotive magazine, has also been the first to switch to the digital version of the magazine. You can do much more with an Autocar electronic magazine than you would with a paper magazine. Because the magazine is always in the cloud, you can access it anytime from virtually anywhere; get interactive content on the go and also within the app. Consumers who cannot take their favorite magazines with them while traveling can easily switch to the digital format of the magazine.