Pay-per-click (PPC) advertising is part of the search engine results page (SERP). These ads are powerful channels for developing and converting leads across the Internet. If a business wants to earn a lot, it cannot ignore PPC ad campaigns at all.
How many times did you click on the ads that appear on the top and right sides of the search results? Did you find them interesting or useful, or were they just click scams? Your answer to those questions indicates how effective those pay-per-click campaigns were.
PPC plans well to earn well
If you don’t plan your PPC ads carefully, you will end up spending more than your earnings. When a user searches for something on Google, PPC ads targeting those search keywords appear in the paid listings section. You pay Google for each user click on your ad, and in turn, you can earn pay-per-click visitors, leads, and ad earnings.
Door with correct message
Isn’t it easier to find an address that is in the right place with the right words? Making your ads interesting and relevant using suitable keywords makes your PPC ads get more clicks. You can use Google AdWords to find matching keywords and list negative PPC keywords to prevent your ads from searching for those queries.
How you use those keywords is very important. Which of the following ads are you interested in?
The best AA on the market
SALE SALE SALE
High quality farm fresh American apples
Buy 1 kg, get 1 kg for free!
Using all caps to shorten keywords only creates confusion, while harsher promotional words arouse mistrust. Strictly adhere to PPC rules to generate advertising profit.
Go specific, don’t generalize
Generalized keywords with the most traffic may not attract the right visitor to your site, which also costs more than specific keywords. Unless your keywords are specifically targeting the products and services offered, you will only get irrelevant clicks that may not convert.
Just consider that you are a Labrador puppy seller and you want to run a PPC ad. Which of the following questions do you think helps online users find your business?
“Retrievers in Texas”
“Puppies in America”
“puppies in California”
“Labrador puppies in California”
We bet most of the queries here don’t cover location, correct breed, or both except for the last one.
Likewise, if your ad doesn’t contain the right keywords, they won’t get relevant results. Always make sure the words in those ads are grammatically correct and have a clear intent. Don’t hide them like this query: “lbrdr on CA”.
Landing page as a salon
You can send the visitor directly to your website or to an intermediate page to improve the transition. The landing page is that middle page that you can use to direct your visitors. The correct content and instructions on this page can increase your chances of conversions if your bids are excellent.
Link to website and call to action
You can drive visitors to your website seamlessly through options on landing pages and effective content. Whether the landing page is a stand-alone page or a page on your website, it needs to include effective call-to-action content.
Using Google Shopping
Most of the PPC campaigns are not effective due to the lack of a proper strategy. Well-planned PPC campaign ads and managements drive more sales and generate profits. You can use Google Shopping to fill in your product and category details to better target your ads.